A Fantastic Value Holiday Need Not Break the Bank

In these tough economic times, imagine the boost a break would give your family. You can have a great time in a great location, return with memories and photos, but still have some cash left over!

In these days of financial difficulty, there are not many of us who would not need two things:
1. A break
2. To save money!

It would be lovely to take the kids away for a break and cheap family holiday is the way to do it. Think of sun (or ski!), Relaxation, good food and drink, wonderful locations and entertainment. These need not be out of reach with cheap family holidays.

You need not restrict your thinking either. Think big. Florida, The Med, The Caribbean. What's your fancy? It is possible to get cheap family holidays at some of the best resorts in the world.

For fantastic value you could get you and your family away to a two or three star hotel in a Caribbean or Mediterranean destination, and sun yourself as the waves lap at the nearby shore. You accommodation could be a beachside hotel or self-catering – whatever suits you and your family.

The key to cheap family holidays is to find a holiday that is cheap, but at the same time, value for money. With the economy struggling and the pound suffering, it would be foolish to waste your money, so why look for top prices?

cheap family holidays in the form of cheap flights and bargain holidays can stretch from single people through couples to families and groups of friends. Look for self-catering, half board, full board or even all inclusive holidays and you can find the budget holiday you're looking for.

Imagine the fillip you and your family will get from a break, now, early next year of even next summer. It'll bring some color to your cheeks and re-charge your batteries, while giving you a great time while you're away. Come back with your memories and photos, but still some money in the bank!

So, whether it's sun and surf, or ski and snow, there's bound to be a cheap family holiday waiting for you.

Silver Wedding Rings

The Meaning of the Silver Wedding Ring

Silver wedding bands are really popular in the world we live in today. Along with gold and white gold, silver tops the list of most popular precious metals used to make wedding rings all across the globe. But, where did the wedding ring originate? And what is the meaning behind this precious metal that holds the key to so many hearts? By tradition, the brides ring was silver while, and the grooms’ would be gold. But, today almost any type of metal may be used for the wedding ring of both the groom and the bride. Silver wedding bands are traditionally placed on the left hand and on the ring finger. The reason for this placement on the hand goes back many years as far as medieval times.

The wedding band is placed on the ring finger because of the belief that a vein in that finger runs directly to the heart, making the wedding ring a symbol of love and commitment. The silver wedding ring symbolizes eternal love between two people, it is considered to be one of the most romantic of precious metals, and is often combined with diamonds. These beautiful rings make the perfect gift for anniversary, engagement, and of course, make the perfect wedding bands.

Silver Wedding Rings and Where to Buy Them

Every fine jewelry store across the nation and beyond sells high quality silver wedding bands. They can be bought online, but it is a good idea to go to a jeweler and have the ring sized perfectly for your finger, although if you are sure about your ring size ordering ready made rings too are a good choice. There are many to choose from. Wedding bands come in all different styles and can be great for men or women, because the variety of styles can be either masculine or feminine. Nowadays, a lot of people prefer the look of silver with diamonds, which makes for a very sophisticated and glamorous look. Although they are somewhat expensive, silver wedding rings are a great choice when choosing the right wedding ring for you.

A few of the styles that are popular with silver rings are the original wedding bands, Celtic silver wedding bands, and braided bands, just to name a few. Some people like the look of the classic wedding band – it is simple, clean, and relatively lower in price than those containing white gold or diamonds. But some times, it is the precious stones combined with the silver wedding band that really completes the look.

Silver wedding ring is all a choice of taste; in some cases, people even have them engraved with special names or words. And a lot of jewelers will allow you to have your rings engraved for no extra charge. You should always choose a ring that reflects your personal style and has a comfortable fit. You should accept nothing but one that you absolutely love because in most cases you will be wearing it for a considerable long time. Remember that silver is a precious metal and it can be costly depending on the ring, but mostly they are reasonably priced, and there are hundreds of ready made rings to choose from. But no matter the cost the silver wedding ring is a symbol love, and should be cherished.

The Ultimate Guide To Writing Great Sales Letter Headlines

If you want to write great sales letter headlines that stop your ideal prospects dead in their tracks, so they read the rest of your copy and absolutely buy from you, then this post will be one of the most important things you ever read.

Right, what's the most important part of any sales letter?

The bullets?

Testimonials?

Close?

No, no and no again. Instead, it's your sales letter headline.

Now, I know what you're thinking …

How can something as small as your headline be the single most important thing in your entire copy?

Well, look at it like this:

It does not matter how good your offer is, how enticing a story you write, how powerful your testimonials are, if no one reads your copy.

So the first "win" you have to get when writing copy, is getting your prospects to actually read it.

You do that through your headline.

With me so far?

Good. Moving on.

Now then, how do you write a great sales letter headline?

Well, here's what most people do:

They build a swipe file of all the greatest headlines through history.

Good so far.

Thing is, instead of using these headlines as inspiration for writing their own headline, they literally swipe them word-for-word.

They just add and subtract a couple of words here and there, so it applies to their own product or market. And that's that.

On the face of it, you might think it's clever.

If it's worked once, it's gonna work again, right?

Well, not so fast.

You see, there's a reason those headlines worked so well. And it comes down to this:

The copywriters who wrote them knew their markets inside-out.

Specifically, they knew two things:

1) How much the market know of their product.

(This included what the product did, the mechanisms implied, and how well it satisfied a problem or desire they had.)

2) How AWARE their market was of any problem or desire they might have been experiencing at that time.

In his book "Breakthrough Advertising", one of the great copywriters of all time, Eugene Schwartz, called this the market's "state of awareness".

And he said you have to write your headline with your market's CURRENT state of awareness in mind.

If you do not, then your sales letter headline will not hit home with your prospects …

It will flop …

And the people who otherwise would've bought from you, will not even read the rest of your copy.

Which would be a royal pain in the backside, right?

Anyway, there are 5 different states of awareness you have to be aware of. (Get it?)

These are:

Stage 1: Your prospect knows of your product and wants it, but just has not got around to buying it yet.

Stage 2: Your prospect knows of your product but does not want to buy it yet.

Stage 3: Your prospect is NOT aware of your product, but IS aware of a desire he has which your product would fulfill.

Stage 4: Your prospect is not aware of your product, though he has a NEED which has to be fulfilled.

Stage 5: Your prospect is not aware of your product AND he is not aware of any need or desire he has related to what your product does.

Look:

You MUST know which stage of awareness your prospects are in, in that moment of time.

Why?

Because you have to use a different headline "formula" for each stage.

What are these formulas? Let me tell you …

Stage 1: Your prospect knows of your product and wants it, but just has not gotten around to buying yet.

This one's easy.

All you really need to do in your headline is state the name of your product and a bargain price.

People in this stage of awareness will then buy.

For example, everyone knows what an iPhone is. And there are millions of people who want one, but have not gotten round to buying yet.

If iPhone wrote a headline which said something as simple as:

"iPhone (whatever the latest model is): Now Available At Half Price," people would flock to it.

Thing is, most products do not fall in this category. And if they do not, then this type of headline would stink worse than my balls after ten sets of squats.

On that nice thought, let's move on …

Stage 2: Your prospect knows of your product but does not want to buy it yet.

Things are now slightly more complicated …

But not much more.

Here, you just need to strengthen your headline in one of the 7 following ways:

1) Reinforce your prospect's desire for the output your product can help him achieve.

2) Sharpen the image of your product in action, in the mind of your prospect.

David Ogilvy's famous 'Rolls-Royce' ad headline is a great example of this:

"At 60mph the loudest sound in this new Rolls-Royce comes from the electric clock."

You can now imagine driving a smooth-as-fuck Rolls-Royce, right?

Amazing imagery.

3) Emphasize WHEN and WHERE your prospect can make use of and benefit from your product.

For example, I never bothered with Netflix.

Until, that is, when I went traveling around Thailand and wanted to watch some movies in my downtime.

I did not think I'd be able to get Netflix on my phone.

But guess what? I saw a headline saying there was a Netflix mobile app, and I could stream movies from anywhere in the world.

Of course I then signed up, because I was no longer limited to watching movies in my bedroom back in England – I was able to watch them anywhere in the world, at any time I wanted.

4) Emphasize new documentation or proof that backs up the quality / effectiveness of your product.

5) Mention a new mechanism in your product that makes it "perform" better than before.

6) Mention a new mechanism in your product that overcomes a previous limitation it had.

Eg If there was a brand-new ingredient in a beer that prevented hangovers, that company would be stupid not to mention it in their headline!

7) Finally, you might want to change your prospect's image of your product alike, to remove it from competition and / or to enter a new market.

Lucozade did this.

It used to be a drink people had when they were ill. Then they re-positioned it as an energy drink you can have daily.

Genius.

Right, that's "Stage 2" on the Scale of Awareness done.

Let's move onto stage 3 …

Stage 3: Your prospect is NOT aware of your product, but IS aware of a desire he has which your product would fulfill.

Remember this:

If your prospect does not know of your product yet, and does not know what it can do for him, do not mention it in your headline.

Got it?

Good.

Instead, you should start with the DESIRE your prospect has.

Your body copy must then prove that desire can be accomplished.

And finally, you need to show them that your product is the best / only way they can fulfill that desire.

Next.

Stage 4: Your prospect is not aware of your product, though he has a NEED which has to be fulfilled.

This is similar to "stage 3", so we're not gonna spend too much time on this.

Here, you want to name the need and / or its solution in your headline.

Then, you want to really rub salt into the wound so to speak, by making your prospect realize how badly he needs a solution to his need.

And as before, you then present your product as the solution.

Stage 5: Your prospect is not aware of your product AND he is not aware of any need or desire he has related to what your product does.

Right, this is where a top copywriter earns his money.

If your sales letter headline can appeal to people in this category, you should get a ton more sales, and more money in your bank.

Thing is, how do you do it?

Well, as you might've guessed, you can not mention your product.

Nor can you mention a desire – they're not aware of it yet.

Price? Definitely not. At this stage, price is irrelevant too.

So what do you do?

You start with (drumroll please) …

YOUR MARKET!

Yep, when addressing a market in this fifth stage of awareness, you need to "call out" your market first, so they can identify with your ad.

If they do not even identify with it, then they will not read on. Fact.

Then, only after they've identified with your ad through your headline, you do the following in your main body copy:

First, you need to make them aware of the problem or desire.

Then, make them realize there's a solution.

And finally, same as before, make sure they see YOUR PRODUCT as the obvious solution.

Anyways, all this may overwhelm you at first. It sure did me.

It's a lot to take in.

But if you can master this one aspect of copywriting alone, your copy's gonna convert better than 90% of your competitors.

Meaning more money for you.

Fast Construction Bridge Loans Explained

First lets look at what construction bridge loans are and what you need to look out for when shopping around. One of the main factors is the cost plus whatever the finance can fix your property problem.

Let us now explore various times when you may need a business bridge loan. Below are some bridging loan examples.

Situation 1 – Purchasing a property at auction – With land and property auctions it is normal that transfers of funds take place very shortly after an auction ends. If you have no commercial mortgage or loan in place then bridging finance is a perfect short term solution.

Situation 2 – Venture capital – Many entrepreneurs us this type of credit to take advantage of deals where money is needed now not in a couple of weeks. Because of the speed that these loans can be arranged in they are perfect for this type of application.

Situation 3 – Any legal reason – If you have another use for commercial, domestic or any reason whatever then you'll be glad to know that you can use this type of credit for any reason provided that it is legal.

Many people do not apply for construction bridge loans because they expect to be rejected, or have already been turned down by their bank or building society. You may be surprised although as we can accept applications from applicants with County Court Judgments.

One of the main concerns for people is the cost, however for a loan for the total amount of £ 100000 at a rate of 1% per month would cost you £ 1000 for a 1 month period. However rates can be offered at lower or higher rates.

For more information and many more articles visit Bridge Loans